(Nonprofits+Politics)2.0

October 24, 2010

Get this App and Get Out The Vote

Screenshot of Wall feedback on the Commit to Vote ChallengeWith all this talk of an enthusiasm gap fueled by the fervent Tea Party and frustration over the slowness of progress thanks to GOP obstructionism throughout President Obama’s term, Democrats, Liberals, Progressives, and other like-minded voters can take nothing for granted.  It is more important than ever that people who want to keep America moving forward need to reach out to every friend, family member, and co-worker who might be interested in a reminder to vote.

That’s why I was so pleased to get wall posts this weekend from Hartford City Councilor Luis Coto and my friend John from the Young Democrats asking me to commit to vote.  The ask didn’t end there, however, and that’s the really innovative piece of the newest GOTV social media tactic available from Organizing for America: The Commit to Vote Challenge.

The design of this Facebook app lets you share your reason for voting, and then invite your friends to commit to voting and share their reason too – plus, it even wraps in a little competition to make getting out the vote that much more fun.

Tech President sums it up well:

Hop on over to My.BarackObama.com/CommitChallenge, type in your reason for voting, and the app published your intentions to your Facebook Wall. But it also sets you up to tweak your Facebook friends, one by one, about similarly committing to vote this election (even if the whole tone of the effort is more dutiful performance of civic obligation than the electric fervor that powered things in 2008). For a dollop of competition, the site tracks how you rank compared to the number of commitments your Facebook friends have managed to pull in, awarding titles like “Committer” and “Grassroots Recruiter.”

The spirit of this app fits well with the strategy that Governor Patrick and the Massachusetts Democrats have brought to this election: people talking to people they know.  This is the strategy behind their powerful online organizing tool, their Friend Banks, and so much other outreach that’s being done.  Gov. Patrick sums it up well:

(If you’re curious, here are the first and third things you can do).

Voters screen their calls (if they even have a land line) and are tired of robocalls and negative ads – and organizers have known throughout history that the way to build a movement is through person-to-person contact.

The Commit to Vote Challenge gives you an easy way to make it personal right now by sharing why you’re going to vote and encouraging the people you know to do the same.  I hope you’ll take a few minutes to get this app and get out the vote too!

That being said, the rollout of this app and my over enthusiasm for it did provide a few valuable lessons and critiques to keep in mind as you do your outreach:

  1. Actually make it personal. When I was asked my reason to vote, I wrote a someScreenshot of critiques of the Commit to Vote Challengewhat long reason tied to what’s at stake in Massachusetts and in Washington.  My hope being that it would resonate with people wherever they lived and get them thinking about what’s at stake for them.  However, I received more than a few people who reminded me they weren’t in Mass, so I’m thinking that wasn’t the best strategy.  Instead of taking my approach of copying and pasting my reason for voting into every Wall Post I sent out, consider tailoring your message to each person you talk to – or at least having one national or values-based message, and one for your state and sending them accordingly.
  2. Stream clutter. Unsurprisingly, many of my friends are the political type – and so are many of their friends – which means that as this rolled out, a number of people felt like the app was cluttering up their feeds.  Frankly, I’ve seen many causes that take up the feed for the day with people all updating their statuses on behalf of ah issue, and I can’t think of any cause more important to raise awareness for than voting.  I’d say there’s too much at stake not to use this opportunity to remind everyone you can to get out the vote, but it might be worthwhile for future developers to consider a private message or event invitation instead for future iterations.  That said, I know the app developers did add a mechanism to filter out everyone who already committed so they won’t get repeated invitations and hopefully that will reduce some redundancy.  But really, it’s election time and we only elect good candidates if we get people to the polls, so don’t be bashful about sharing why you’re going to vote and then making personal invitations for others to do the.
  3. People are protective of their walls. I didn’t realize this, but a number of people just don’t like the idea of having this automatically sent to their wall – even if you are really there selecting them to send it to.  As I said in number two, there’s too much at stake in this election not to reach out using this app, but do try to make it personal and perhaps a  suggestion for future iterations would be an invitation to one massive GOTV Facebook Event, which hold your friends’ walls harmless and have the added benefit of adding election day to their calendars.

Help create excited voters and start some good conversations like the ones above and the ones below (even with my Massachusetts-oriented message) by getting this app and getting out the vote now!

Was your Facebook stream flooded?  If so, are you excited there’s such energy among your friends to vote, or do you think there are other ways an app could turn voters on without turning others off?

I’ve included my reasons for voting below the screenshots – check them out and leave the reason you shared on Facebook in a comment – but, really, make sure you invite your family and friends to GOTV first!

Screenshot of a Wall exchange between Kevin and Jason about importance of voting and difficulty of accessing ballots for people in military

Screenshot of Facebook Exchange Between Kevin and John about importance of voting
I’m voting…

  • because we need more progress,
  • because I don’t want our country or Massachusetts moving backwards,
  • because the Bush admin was kind of a drag,
  • because so many candidates like Charle Baker promise more of the same failed policies,
  • because Democrats in Congress & Mass have been fighting for and helping us recover (did you know MA is #2 in recovery & 5th best for doing business?),
  • because Democrats like Gov. Patrick and our Congresspeople have values that put people first and support equality (which is even more important when things are tough and Republicans would add $700bil to our deficit for a tax cut for rich people in Congress and put our safety net and schools in danger with an untimely sales tax cut in MA),
  • because there are infinitely more reasons I could go on with,
  • because there are real choices in this election and I’m not going to be wondering if there’s more I could have done if Republicans win and set us back decades on financial regs, civil rights, and health care reform,
  • because there’s more work to do,
  • because there’s too much at stake.
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October 13, 2009

A second hello

Filed under: About, Nonprofit — Tags: , , , , , , , — kgilnack @ 3:05 am

Once upon a time, I introduced this blog as a place to remunerate on lessons from my work with the Providers’ Council (a nonprofit association of human service agencies), the Greater Boston Young Democrats, and how topics like technology and leadership intersect with these spheres. (I yet again remind you that all opinions on this site are my own and don’t reflect any of the organizations that I’m affiliated with)

Between election season in Boston, the Council’s upcoming convention & expo, and a surprisingly laborious website migration, my time has been diverted from writing up some of my other thoughts of our recent happenings.  I’ve missed our chats and excited to share some news that will help me recommit to spending more time writing here at https://kgilnack.wordpress.com.

This weekend I had a couple of serendipitous events intersect that have me eager to reinvest my time here.  First, a good friend of mine is earning her M.S. in Ecological Teaching and Learning, and as a part of what seems like an incredibility enriching program, she is interviewing teachers and activist-types on how they stay inspired (her project title is Inspiration in a Broken World).  I was fortunate not only to be invited to be interviewed, but to have the chance to reflect on what keeps me motivated, and what inspires my peers.  It’s a very interesting topic, and you can expect to see more tweeting (like this, this, this, and this), and a post to come later this week.

The second exciting piece of news I have to share is an amazing collaboration in the works among millennial nonprofit bloggers across the United States.  Many kudos go out to Allison Jones, who had this inspired notion and took the initiative to make it happen.  Allison has reached out to a diverse crowd of nonprofit bloggers who each have their own take on the sector and our place in it, and all of whom are committed to delivering – and supporting – quality nonprofit, leadership, and generational content.

I was honored to have her extend the invitation, and to be on a list that includes these great writers (all of whom deserve a place in your Google Reader)..

  • Elizabeth Clawson (@eclawson), Nonprofit Periscope – This is the place for commentary on specific news stories relevant to nonprofits; tips on media relations for nonprofity folks like yourselves;-and interviews with journalists who cover nonprofit beats (or something close to that).
  • Colleen Dilenschneider (@cdilly), Know Your Bone – As a young nonprofit and museum professional, I write about museums, exhibitions, community-based organizations, informal learning environments, issues facing the nonprofit sector, books, recent developments in the areas of art, history, or science and society, and my own adventures as a twenty-something on the move.
  • Trina Isakson (@telleni), Trina’s Nonprofit Blog – Nonprofit efficiency, strategy, technology, leadership and communication. Volunteerism, civic participation, youth engaged citizenship and the Millennial generation. Personal musings and Canadian content.
  • Kathrin Ivanovic (@KathrinOutLoud), The Diversity Projekt, http://thediversityprojekt.org – The Diversity Projekt’s aim is to increase awareness and understanding of race, racism, privilege, gender, sexism, homophobia, and other stereotypes, in an effort to provide individuals with the language and tools necessary to contribute to and advocate for human diversity in their own communities.
  • Allison Jones (@ajlovesya), Entry Level Living –  This blog deals with my professional and personal development-beginning right out of college.  Every time I turn around there is a discussion about the generation gap: how my generation perceives virtually every aspect of life (down to what exactly it means to live) drastically different from previous generations. I want this blog to be a place to further examine what those differences are.
  • Elisa M. Ortiz (@emortiz), Onward and Upward – This blog is my attempt to keep an eye on the nonprofit sector from the bottom up as well as an opportunity for me to share my thoughts and experiences as a young nonprofit professional and community activist. “Onward and Upward” refers to my own personal goals in advancing my career and life as well as the movement of nonprofits – we’re all working to be better.
  • Rosetta Thurman (@rosettathurman), Perspectives from the Pipeline – I’m a writer, speaker, professor and leadership development consultant who has been featured in articles about the nonprofit sector in the Washington Post, Nonprofit Quarterly, and the Chronicle of Philanthropy. I am also a professional blogger at Jobs for Change, where I share daily nonprofit career advice for young professionals like myself. I currently serve as the Director of Development and Special Programs at the Nonprofit Roundtable of Greater Washington where I direct the Future Executive Directors Fellowship and manage fundraising to support a $1.5M budget. I’m also the Principal Consultant of Thurman Consulting, providing speaking, training and consulting services to organizations working for social change in the areas of leadership development, diversity, and social media.
  • Tracy Webb (@blkgivesback), Black Gives Back – I’m a philanthropist living in the Washington, DC area with a passion for all things of giving back to one’s community. I’ve worked for various non profit organizations and witnessed many societal ills facing the black community: the effects of crack addiction on families and children, black women and the HIV epidemic and gang violence among others. This blog is dedicated to African Americans who care about our community by dedicating their time, talents and treasure to help those in need. BlackGivesBack will feature news stories, event pictures, celebrity philanthropy and profiles of those who are making a difference. I’ll even share pictures from my philanthropic events.
  • Tera Wokniak Qualls (@terawozqualls), Social Citizen – With this new version of Social Citizen, I hope to expand my learning and expertise in the areas of: community, engagement, women’s leadership, board development, organizational leadership & generational dynamics.  Look for posts with tips and stories about these topics, as well as the usually fan fare of occasional personal organization tips and quick quips from my life.

The next month will be madness (be sure to see the madness payoff by visiting our convention on 10/29 🙂 ), but starting today my new commitment is to share a new post at least once every two weeks (baby steps).  I know you have lots of other blogs to keep up with, but consider adding this site to your reader or subscribe to receive posts by email, so you know when the next post is up.

As always, let me know what you think! I’ve been promising for some time to talk about this site migration excitement (and I will, once it’s settled), and I have a few other topics in mind, but are there questions you wanted answered or topics you feel bloggers need to start talking about?

June 6, 2009

Thanks for stopping by

Filed under: About — Tags: — kgilnack @ 4:47 am

You can read this on the About page (at least until I update it), but since you’re here and this is new I thought you should know what to expect…

I spend my days working for the Massachusetts Council of Human Service Providers, Inc. (Providers’ Council), an association of nonprofit human service agencies, where I get to learn fascinating things about the issues affecting this crucial sector.  Some areas of interest to me include nonprofit management, leadership development, workforce issues, public policy, civic engagement, business partnerships, innovation, and much more.

By night I lead the Greater Boston Young Democrats and help organize the Social Media Progressives Boston, where I get to work with lots of inspiring young people who care about the future of our city, region, Commonwealth, and Country. 

But, day and night I’m constantly interested in how we can leverage social media and traditional online marketing to advance the important and often overlapping missions on both fronts.

For now, I’ll be using this space to start organizing some of my observations and lessons from one or more of these topics, and hope to share something you’ll find interesting or useful.  

I welcome your feedback.  Thanks again for stopping by.

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